Internet Marketing Tutorials

What to do with too demanding clients

That kind of customer will ask you to execute never ending changes to the draft you created- be it to move an element a bit over here, or change the type-face and vice versa- well you surely know what I am writing about. This can not only be irritating annoying, it also costs you valuable time as well as dollars. Although every single client is different, here are some good tips how to deal with that type of customers:

Always- and I mean at anytime- set up a written agreement or contract.

It’s just normal that – even if you are a freelance designer- you wish to put to paper what you are accomplishing for the client. If that particular client denies already in this early state to sign the contract, you are better off to withdraw from the work.

Specify exactly what your design task will include.

Have a plan – note down every aspect you are going to work on on the clients design- for example if you do a web site draft, specify the steps you are needed to undertake, the time needed, how many alterations you will allow, which is surely the most important note on your written consense. Put down something like “design creation incorporates 3 free alterations to the overall layout, additional revamps or revamps required in a later state of the ongoing design creation are charged consequently”. Also write down your daily charges, so the customer knows upfront what is coming up on him. Furthermore set up a rough timescale needed to end the work.

Draw out samples

Before getting into the development phase, get your customer a first mockup. It’s often easier to change the sample(PhotoShop, illustrator etc) than redesigning the whole thing itself later on. Sit together with your client to talk about what he wants to have changed and what he loves. That’s a good starting point to get close to the final layout. Only then start bringing your sketches to real life applications / websites.

Help yourself by getting a down payment

Don’t do anything before you have not received a fair amount of the total worth of your work. Get your customer to to you in advance at least 25%, as in case you will split up with the client( which surely shouldn’t happen ) and he denies to pay the rest of the sum, you have secured at least a part of the money you are accredited to get. ( What is happening to the rest of it, depends if you did a splendid job and if you are brave enough to request the rest of your money – worst case inside a courtyard).

Plan in an overall time frame

Prior to starting the design job, get yourself a basic idea, how much time this particular design work will require. Calculate your quote appropriately and plan in overtime; 25%is a good rule of thumb.

What if the client still demands more and more changes?

Well, don’t be shy- it’s business. If your customer signed the commitment, you can refer to that written consent and let him/her know that he surely recognizes that any extra work will cost more, as spending too much time on one project is simply uneconomical and that he/she of course would do the same. Most customers acknowledge this, and will pay you for your work. Stay polite, there is no need to become unfriendly.

In case you weren’t that smart, and no agreement was made, well then it’s of course not that easy to find a consensus. If the client demands that these additional requirements have  be made and is not agreeing to pay more than the sum you both have defined, you can attempt the sentence above, but if this is not working out, give him the possibility to either take the project as it is, pay the fixed amount and let the changes be done by another designer, or give him an escape route by dropping your price for the additional work. So or so, this is a bad situation, in which you can lose a client, earn less and lose a lot of time or even get your reputation harmed. So keep in mind to setup a written agreement next time.

Dare to say no

If nothing of the above worked out, or the customer even agrees to pay more but still wants infinite changes, dare to say no. Tell him there has to be a point when the design is not to be changed anymore. Some clients simply need someone to say when the point of time has come to go with the design, and even won’t be unhappy about.

Note down changes and send a new estimate

If you are willing to make more changes, be smart and note down what is required to get those changes done. Think of a price for it, and send your client that new quote. Most of them will then stick with what is done so far, as seeing real numbers on a paper maybe make them realize what it costs to have such demands. Come on – what the heck is really free today? Surely not your work time.

Surely all of this relies on the client type, your ability to express yourself and not all of those tips will work out in all cases, but they are taken from long time experience and can be applied to many situations.

artViper™ designstudio is a high end website design agency serving SME to major players all over the globe. Professional website design bristol develops AJAX and mySQL/PHP applications, designs websites, develops webshop designs and additional modules.


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